Now that you have set up your Facebook, Twitter, Instagram and YouTube accounts and you are beginning to get your name out there. People are checking out your work, following you on line. Sharing your pages with friends. They are getting to know you. Your clientele is growing. Your appointment book is beginning to fill up with new names. You will start making more money! Remember! You are now working harder with longer hours on your feet because you have more clients now…………this is a wonderful thing. But for those of you who don’t want to stop there, you have another option. Seminars………..Yes you can conduct seminars and teach others what you know how to do best.
YOU ARE SAYING “I AM JUST A HAIRSTYLIST”!
Not so. You are not Just a Hairstylist. You are a Professional. Your job is very important. We listen, we give advise on hair topics and products. We even give advise on personal matters that our clients share with us. I know you may say “I don’t talk that much”……….Yes you do! No one goes to a Hairstylist that has no personality or someone who doesn’t utter a word to them throughout their service! Let me remind you of how much you talk throughout the day: You answer your phone for your business. You order products, therefore you have to speak to the sales representative. You give your clients consultations. You give your clients advise. You speak to your fellow co-workers. You may even pass out cards or flyers at the grocery store. You are communicating and sharing ideas.
So, we are all public speakers in one way or the other. You have a lot of knowledge pinned up inside of you. You may have to get used to speaking to a larger audience, however, you are all capable of stepping into the land of public speaking. Yes, public speaking. You can set up seminars and classes to teach others. Start out small. Why not share with your fellow Hairstylist or Beauty Enthusiast and get paid for it?!!
CAN I REALLY CONDUCT A SEMINAR???
Yes you can Teach!! You are the expert. You are the one who went to Beauty School! The one who has passed your state board exam! The one who conducts the consultations with your clients! So YOU are an authority in your field. YOU are the professional. Therefore, you can Teach!!! You already have a PHD behind your name! ………………..Professional Hair Designer! Do not look at yourself as just a Hairstylist that pumps the chair.
TO DO LIST FOR YOUR FIRST SEMINAR
First you have to figure out what you want to teach. There are a wide variety of subjects. Hair cutting, permanent waving, chemical straightening, keratin treatments, hair coloring just to mention a few subjects. These are things that you do on a daily basic.
To Do List To Get Started:
1. Topic – What are you going to speak about? What do you want people to learn from you? What information do you have to share?
2. Research – Although you are an expert in your field, you may still have to do some research so that you will know as much as you can on your topic. Read books, read articles, review your Cosmetology text-book, look at videos. Know your topic inside out! Do not get lazy when it comes to research!
3. Put together your Lesson Plan
4. Prepare your power point and handouts
5. Choose a date and a location
6. Advertise your event
Start out small, maybe 5 – 10 people. Once you have build up your confidence and you are comfortable, then increase your seminars to 20 and so on. You’ll be surprised how easy it will become. For those of you who need more information on how to set up your seminar, please fill out the contact form and subscribe to this blog.